A native of North Carolina, Rusty Harmon began his career in the music industry 26 years ago managing Hootie & the Blowfish. The group had astounding success in its nearly 12 years under Harmon’s management tenure, selling more than 25 million records worldwide, with two number one albums, two Grammy Awards and the coveted Artist of the Year award from Billboard, World Music and Pollstar.
Harmon has successfully mounted campaigns for a wide variety of clients, including Billboard chart-toppers Colt Ford and Jason Michael Carroll, and has secured multiple label and publishing deals for clients under his direction. Rusty has served as the President of Atlantic Records imprint label, Breaking Records, and the President of Management for Average Joe’s Entertainment.
He is also responsible for securing and negotiating high-profile endorsement deals with companies such as Budweiser, ESPN, Disney, Nike, Adidas, Taylor Guitars, Gibson and more, resulting in over $15 million in sponsorship sales.
Hailing from Annapolis, Maryland, Sunni Ray began her career as the Social Media Specialist for Beachbody, the globally-renowned health and fitness marketing corporation, where she received national accolades for excellence in online communication and customer service.
Sunni decided to combine her extensive business, customer service and social media experience with her true passion for music and entertainment. This new found path lead her to Los Angeles, CA where she was mentored in the offices of both Red Light Management and GreenLight Media/Marketing. Ray has since added graphic design, booking and management to her credentials before becoming Senior Vice President of Artist Relations for HARMON Music Management.